William Hill affiliate program is a partnership with an old and respectable iGaming brand. It offers a CPA or payouts or RevShare of up to 30%, marketer tools including leads tracker and media kit with promo materials, and plenty of player bonuses for easier ad campaigns.
William Hill, one of the oldest gambling brands, has now expanded globally. Available in many European countries, it has recently become a part of the legal US online sports betting market, with dedicated apps and websites for several states.
William Hill affiliate program suggests webmasters and marketers to promote their website and app and receive a pretty generous commission on the RevShare basis or fixed CPA payouts. As a huge brand full of betting activities, William Hill has many hooks that engage new players, so there will barely be a lack of fresh audience you can attract within the program.
William Hill Partners and Conditions
At the moment, the William Hill affiliate program involves promoting only its sportsbook brand for UK, Italy, and Spain. Among its unique features are very lucrative odds for traditional English sports like football and horse racing and also a big portfolio of popular and niche disciplines, including eSports.
Besides standard sports betting activities, William Hill offers some special entertainment: live streams and podcasts. Finally, it’s full of promos, including the Welcome Bonus and unusual betting features like Flash Odds or Extra Places for horse racing.
According to Google Trends, the popularity of William Hill has stayed on the highest positions:
This statistics reflects the overall interest based on Google searches worldwide, and here are the most interested regions:
Another insight marketers can use as potential William Hill partners relates to the trending topics related to William Hill:
As you see, its podcasts and TV programs boost the user engagement and have a growing interest among users worldwide.
So what are the conditions? Here is a quick William Hill affiliate review:
At the moment, William Hill partners can pick one of the three payout models: CPA or RevShare.
- CPA: a model where you get a fixed payout for every lead. A lead is a player who signed up with William Hill and made their first deposit.
- RevShare: you get a percentage of the net gaming revenue of your lead during the whole lifetime of this lead. The RevShare is 30% for William Hill partners who work with the sportsbook offer. The other products — poker, casino, live casino — may have different RevShare rates, but, at the moment, William Hill doesn’t suggest working with them.
Besides, there are also customized offers with selected partners, and you can become one, too. For this, you need to contact the William Hill affiliate program account manager and discuss the details of your personal deal.
William Hill partners can get their payouts via several payment methods, including bank transfers, Skrill, Neteller, PayPal, Envoy, or EcoPayz. All payments are made by a pretty standard scheme: you receive your earnings for a previous month during the current month.
Once you register with the William Hill affiliate program, you get access to media files you need to use for promoting the brand and a convenient tracking system that registers all your leads and payouts.
Allowed and Prohibited Traffic Sources
William Hill affiliate program will mainly suit webmasters who want to promote the sportsbook at their websites. However, you can also try out the following traffic sources:
- Social media (Facebook, Instagram, Twitter)
- Email/SMS/Direct Messages (after a user concern)
- Push Notifications (after a user concern)
Among the prohibited sources are fraud and bot traffic, misleading traffic, and also paid advertising if you target brand keywords or purchase backlinks.
Besides, there is a pretty long list of GEO-restrictions.
How Much Can You Earn?
As William Hill affiliate program FAQ says, ‘there is no limit to your earnings’. This means that William Hill partners won’t face any caps: the rules are as simple as that the more traffic you attract, the more you can earn.
If you know how to generate high-quality leads, e.g. engage active users who regularly deposit and wager on sports, your income can reach thousands of dollars monthly. Earnings might also depend on the payout model you choose: CPA or RevShare, and the commission rates you get within your agreement with the William Hill affiliate program.
Pros and Cons of Working with William Hill Affiliate Program
| Pros | Cons |
| Competitive commission rates. | Strict traffic source guidelines. |
| Transparent tracking. | High competition as you mainly need to target 1-Tier GEOs. |
| Wide range of betting activities. | |
| Ready marketing materials. | |
| Customized agreements. |
