Pinnacle Affiliate Program

Become a partner

Pinnacle affiliate program invites partners worldwide to provide them with a generous RevShare up to 35%, 24/7 support, and comprehensive marketing materials.

Pinnacle has been on the gambling market since 1998, and this name is widely known among savvy bettors worldwide. The platform caters sports betting and online casino services worldwide, under the official licenses of Curacao, Malta, and Canada.

Being an established and reputable website, with mobile services provided via the app, Pinnacle also attracts bettors with the following features:

• Comparatively high odds, especially on football.
• A big range of casino games available for free play.
• Various promos and bonuses.
• Native app for iOS and Android, regularly updated and available in most countries.
• A large variety of sports and betting markets.

Speaking about the traffic Pinnacle partners can count on, here is some information we found on SimilarWeb:

1. Pinnacle is ranking #89 by traffic among similar websites. That’s pretty high!
2. The top GEOs that generate traffic for Pinnacle include Brazil, USA, Canada, Mexico, and Japan. The data is actual for June 2024:
   
3. Demographic targeting for the Pinnacle partners program will most likely look pretty standard: the biggest audience consists of men within the 25-34 age group:
   

Pinnacle partners and conditions

Pinnacle partners program offers a profitable RevShare, with commissions depending on the traffic volumes and quality, and no capping which implies unlimited earning opportunities.

Here is what Pinnacle affiliates get as soon as they register at the Pinnacle partners program platform:

RevShare Based on Tiers

When Pinnacle partners bring traffic to Pinnacle, they receive a share of the revenue the referred players generate. The commission can reach 35%, and will depend on a partner’s tier in the Pinnacle affiliates program.

Here is the detailed commission breakdown:

As a new partner, you can count on 30% commission during the first three months. After this trial period, your commission might become higher or lower, depending on the progress you make.

Note: Besides, Pinnacle partners program sometimes releases CPA offers, targeting its primary GEOs like Canada. The payout of such CPA offers are kept around a traditional amount of $90-$100.

Automated Monthly Payouts

Commissions are always paid out to the selected payment method on the first day of the month. No matter when you joined the Pinnacle partners program, you will receive your RevShare payout on the same first month day. Some partners might have special conditions regarding payouts, so you can discuss it with your affiliate program manager.

If your referred players have a lucky month and win more than they bet, you won’t be penalized with a negative balance next month. That’s a pretty sweet deal.

The commission is paid out with the chosen method; the available options include Neteller, Skrill, Webmoney, wire transfers, and others. Various currencies are supported, so affiliates worldwide are welcome.

Marketing Tools and Promotions

Pinnacle provides a bunch of marketing materials banners, links, RSS feeds for betting-related written content, API for displaying live odds. All of this is available in the convenient dashboard, where Pinnacle affiliates can also track their earnings.

Besides, there are constant promotion updates — every quarter, Pinnacle partners can find some new deals to offer to users in their ad creatives.

24/7 Customer Support

If you ever need help, the Pinnacle team is there to support you. They also offer a comprehensive FAQ section that has got answers, covering everything from payouts to promotional tools.

Allowed and prohibited traffic sources

Allowed Traffic Sources:

• Content Projects: Traffic from content projects like blogs or articles that discuss sports or betting is encouraged.
• Contextual Advertising: Using ads on platforms like Google Ads is permitted, but typically with the condition that brand bidding is not allowed.
• Cashback Traffic: Allowing partners to offer a refund of part of the service cost from their income is usually accepted.

Prohibited Traffic Sources:

• Brand Bidding: Using Pinnacle’s brand name in contextual advertising is prohibited to avoid competition with the brand’s own marketing efforts.
• Fraud Traffic: This includes any misleading ads and also self-referrals.
• Non-Compliant Platforms: Any platforms that do not adhere to legal and ethical standards and might violate Pinnacle’s brand safety.

How much can you earn?

As you already know the commission structure which is very transparent at the Pinnacle affiliates program, you can now have an idea of your approximate earnings. Here is how it works — let’s look at a speculative example:

Imagine you’re a new affiliate partner with Pinnacle. During your first three months, you’re on a 30% commission rate. Let’s say you refer players who collectively generate $10,000 in revenue for Pinnacle. At a 30% rate, your commission would be $3,000.

What are your potential earnings after the first three months?

• If you ramp up your game and attract 25 or more new players in the following three months, your commission rate jumps to 35%. If these players generate the same $10,000 in revenue, your commission will increase to $3,500.
• However, if the number of new players drops to between 0 and 4, your commission rate would fall to 0%, meaning no earnings from the revenue share for that period.

It’s clear that the more players you bring in, the higher you earn — and, as there are no limits in maximum earnings, your potential is unlimited.

Pros and cons of working with Pinnacle affiliate program

In summary, the Pinnacle Affiliates Program offers a lucrative opportunity for those looking to monetize their traffic in the online betting and gaming industry.