Novibet Affiliate Program

Become a partner

Novibet affiliate program offers a set of modern marketing tools for partners and suggests convenient commission structures, be it CPA or RevShare.

Novibet is an online platform with a big variety of gambling and betting services. At the moment, the brand focuses on LATAM and Southeastern Europe markets — big iGaming traffic sources.

Novibet operates legally and has official licenses in several jurisdictions:

• Greece
• Malta
• Cyprus
• Ireland
• Italy

Besides, Novibet is licensed by the UK Gambling Commission; they are also striving to expand their services into the Brazilian market. So, maybe, in 2024, players can expect the new Novibet division licensed by the local organs of Brazil.

Overall, Novibet is present in more than 50 countries. Among the restricted ones are Netherlands, Canada, Sweden, Australia, the United States, and more — so note this when you run traffic within the Novibet affiliate program.

Let’s take a look at the GEOs that search Novibet the most, and the overall search popularity of the brand:

So, Novibet is a global brand, constantly expanding and thus requiring new engaged users. How can Novibet affiliates attract these players? Here are some top features of Novibet:

• No withdrawal limits: High-rollers can receive big payouts, without any withdrawal cuts.
• Wide selection of games from top-notch software providers.
• Competitive odds: High betting odds for pre–game and live betting, especially on the top EPL matches.
• Variety of betting markets: About 300 options of bets for big matches.

However, it seems that Novibet is not that generous when it comes to bonuses, so partners might sometimes lack ideas for ad creatives.

Now, let’s see what the Novibet affiliate program offers to its partners.

Novibet partners and conditions

Novibet affiliate program, called Novi Affiliates, has already gained a range of very positive reviews:

What do Novibet affiliates receive after they sign up?

• Tailor-made creatives that will be customized for particular design needs of Novibet partners.
• Personal affiliate managers ready to help with advertising campaigns and answer all the questions.
• Modern tracking tools for comprehensive real-time analytics.
• XML feed for providing users with the top odds updates for high conversions rates.

Besides, Novibet is proud of its commission structures: they offer CPA, RevShare, and Hybrid deals.

Here are the details of the Novibet affiliate program payout models:

RevShare

The commission structure is very transparent and, just like at many gambling affiliate programs, is based on Tiers. Here is how much Novibet partners can earn depending on their Tier:

Besides, partners from any tier can claim extra 5% if they bring six and more new active customers during the month.

CPA deals

Novibet affiliate program doesn’t disclose its private CPA deals details. So, it’s a subject of discussion with an affiliate manager. However, there are sometimes public CPA offers you can find at networks. These offers suggest payouts of €30 — €35, depending on the GEO and offer conditions. Here is one example:

• GEO: BR
• Payout: €35
• Conversion: FTD

Hybrid program

There is also an option to mix RevShare and CPA and create an agreement with both, at special commissions and CPA payouts. For hybrid deals, you need to speak to an affiliate program manager — every Hybrid model within the Novibet affiliate program is a subject of a personal agreement.

Allowed and prohibited traffic sources

Novibet doesn’t have direct terms and conditions regarding allowed traffic sources for their direct affiliate program. Based on what they indicate in the terms of their CPA offers, here is what we found regarding their general requirements:

Allowed traffic sources might include

• SEO and ASO traffic.
• Social traffic, including Meta and Tik Tok.
• Push traffic.
• Email marketing campaigns, if users gave their consent for receiving emails.

Prohibited traffic sources might include

• Spam (SMS, email)
• Adware or spyware
• Fraud and bot traffic
• Incentive traffic
• Brand traffic

How much can you earn?

While this depends on your efforts, the amount and quality of the traffic you send, GEOs you work with, we can make some approximate speculations.

Let’s suppose you are a Tier-1 affiliate and you generate a maximum Tier-1 net revenue for Novibet — €5,000 per month. Your commission rate in this case is 20%.

In this case, you, as a Tier-1 affiliate would earn €1,000.

If you are an experienced partner, and you generated, say, €50,000 during a particular month, you are assigned to a Tier 4, and can count on a 35% commission rate. Your monthly earnings in this case will make €17,500.

The Novibet affiliate program doesn’t set any limits on how much you can earn, so it only depends on your investment and skills.

Pros and cons of working with Novibet affiliate program