TonyBet affiliate program offers partners the opportunity to earn a commission ranging from 20% to 30%, sign CPA deals, and earn extra from sub-affiliates.
Tonybet, the former OmniBet, is a casino, poker, and sports betting platform, with the online presence since 2003. Today, the platform is divided into three brands. The first one is Tonybet.com, a global platform working under the Estonia license. It is available globally, and its reach includes Brazil, Canada, Chile, Estonia, Finland, Iceland, India, Liechtenstein, Luxembourg, New Zealand, Northern Ireland, Peru, and the Republic of Ireland. Tonybet.es, licensed by Spain, and Tonybet.lv — with a local Latvian permit. Besides, the .com platform has additionally gained a Kahnawake license to legally operate in Canada.
All the three brands have the following features for players:
- A wide selection of casino games from modern providers.
- Competitive odds and tailored betting offers.
- 24/7 customer support available in local languages.
- Quick payouts to convenient worldwide and local payment methods.
- Only officially licensed platforms.
- Live dealer poker and poker rooms downloadable software.
A couple of words about the platform’s reputation: since 2009, it has been owned by Antanas Guoga aka Tony G — a Lithuanian-Australian poker player with a world-famous name. This fact certainly contributes to the brand’s reputation: Tony G’s status as a well-known poker player and public personality adds a pretty high level of trust.
And, to add up some more proof on the brand’s reputation: here are the current partnerships with big brands and public persons:
Is Tonybet overall popular? Let’s take a look at Google Trends to explore the search popularity and interest towards the brand.
The interest rate within the year has been changed from 55 to 100, where 100 is the highest ranking. And, the most engaged GEOs are:
Now, let’s look at what the Tonybet affiliate program offers to its partners.
Tonybet partners and conditions
Whatever Tonybet brand you choose to promote within the partner program, you get access to the same set of tools and features for Tonybet affiliates:
- Marketing tools: promo materials (texts, links, banners) and landing pages. All the materials are tested by the internal teams, and are proven to convert.
- Real-time tracking. Every campaign can be monitored anytime thanks to access to a convenient dashboard.
- Monthly payouts. The commissions are paid out every month, without delays.
- Various earning options. Tonybet partners can opt for CPA, RevShare, or Sub-affiliate payout models.
Let’s look closer at the commission structures for various deal types.
Tonybet affiliate program suggests the following RevShare commissions depending on the products you work with. Before you begin, you need to choose the Priority product (for example, Slots) — a product you will focus on most.
| Commission for the priority product | Commission for the rest of the products |
| 30% | 20% |
The list of products is the following:
- Casino (slots)
- BetGames
- Sportsbook
- Live Casino
CPA
Depending on your particular agreement with Tonybet affiliate program, you can earn a fixed payout for a particular user action — in most cases, it is a registration + first deposit. The payout amounts may vary depending on the GEO. For example, it can exceed €200 per conversion for reg+dep for IE or CA, and might be around €30 — €50 for, say, CPC targeting LV.
Sub-affiliates
TonyBet affiliate program also suggests a 5% commission to the earnings of their partners’ sub-affiliates. For example, if a sub-affiliate generates €1,000 in a month, the affiliate will receive a €50 commission.
Note: TonyBet has a negative carryover policy. It means that if your referred players win more than they lose, and so create a negative balance for the casino, this deficit is transferred to your next month’s balance. In other words, you’ll start the following month with a balance that’s already in the red by the amount lost previously.
Allowed and prohibited traffic sources
The most desired sources of traffic for the Tonybet affiliate program are the content-based sites, blogs, gambling site ranking platforms, etc. The list of the prohibited sources is much longer, though:
Tonybet affiliates CAN NOT send the following traffic:
- Misleading ads;
- Social media traffic: Facebook, native ads, X (Twitter), etc;
- Popunder traffic;
- SMS and email traffic;
- Programmatic ads;
- Incentive traffic.
Note: the conditions might be different for CPA offers.
And, a couple of more guidelines:
- All promos must be very precise and clear.
- Ads mustn’t create an impression that gambling can change a user’s personality or be a primary source of income.
How much can you earn?
This may of course vary, so let’s look at several examples.
Imagine you decide to focus on Slots as your priority product, which means you’re looking at a 30% commission rate. Your referrals generated a total net revenue of €10,000 for the month. With your priority commission rate, you earn €3,000.
Besides, you are also promoting TonyBet Sportsbook, and your referrals there bring in another €5,000 in net revenue. Since this isn’t your priority product, you earn a 20% commission, adding another €1,000 to your earnings. So, for this month, you’ve racked up a total of €4,000 just from your direct referrals.
Now, let’s talk about your sub-affiliates: suppose they have managed to generate €2,000 in their first month. Thanks to this, you receive a 5% commission on their earnings, which means an extra €100 in your pocket.
These figures are real, and so are any bigger or smaller earnings. Overall, Tonybet affiliate program does not limit its partners in how much they can earn.
Pros and cons of working with Tonybet affiliate program
| Pros | Cons |
|---|---|
| Reputable brand working under the famous name. | Negative carryover policy. |
| Marketing tools including tracker and ready creatives. | Many traffic sources restricted. |
| Regular convenient payouts. | |
| Various products to choose from to promote. |
