22Bet affiliate program offers generous RevShare deals with commission rates that reach 50% and CPA options, too. The partners get access to high-quality marketing materials, personal support, and high earnings.
22Bet is a relatively new sports betting and online casino platform, available for players worldwide. Among its best features are the big choice of sports markets, native betting apps for iOS and Android, and wide selection of currencies, and regular bonuses. Some more perks 22Bet affiliate program suggests for using in creatives are:
- 1000 live games daily
- More than 200 payout options — including cryptocurrencies
- VIP support with personal managers for big players
22Bet affiliate program suggests marketers to promote gambling offers to desktop and mobile users globally. According to the latest Google searches, the brand has been especially popular in African countries:
Great news is that 22Bet has a local license and a separate domain for each country, so you can pick the one that suits your preferable traffic sources and ease your targeting efforts:
European countries are also available for targeting, with a range of exceptions, though. For example, you can’t access the 22Bet website from the Netherlands.
However, there are no limitations for 22Bet partners: if you live in one of the restricted GEOs, but know how to attract traffic from other parts of the world, you are welcome to join.
Another nice point worth highlighting is the 22Bet’s wide media presence. This implies a great level of brand awareness, especially in African countries. Besides, you can always take promo ideas from 22Bet Instagram, Linkedin and X (Twitter) accounts.
Finally, to sum up with the intro, let’s look at one of the several testimonials:
Now let’s dive deeper in how 22Bet partners can benefit from the affiliate program.
22bet partners and conditions
22Bet affiliate program positions itself as a CPA network with in-house offers. However, it’s not only about CPA payouts. While the CPA deal is possible, a more profitable option is RevShare: 22Bet’s commissions may reach a whopping 50%. This is more than even the biggest gambling brands like William Hill usually offer!
The minimum RevShare commission is 20%. All in all, everything depends on the private agreement 22Bet partners sign with the program. There are no certain requirements towards first-time deposits you need to attract to boost the payouts — at least, 22Bet doesn’t disclose them publicly.
After you sign an agreement, you access the Dashboard of the 22Bet affiliate program. Here is how it looks:
The media gallery you see on the screenshot includes text links and branded banners 22Bet partners can use on their websites, landing pages, and other creatives. Besides, you can check your earnings and track all the attracted users — including those who have not deposited yet:
The overall structure of the 22Bet affiliate program will mainly suit site owners and publishers with sports and casino-related websites or apps. However, SEO traffic is not the only source 22Bet partners can use.
Allowed and prohibited traffic sources
As a participant of the 22Bet affiliate program, you can attract users with the following ways:
- SEO organic traffic from your site or app
- Email and SMS marketing, if you promote 22Bet websites. However, it can be a part of your website marketing. Besides, all email and SMS can be sent only after a user’s agreement.
- Branded traffic is allowed, but in this case, 22Bet partners receive a minimum RevShare commission for that.
Among the strictly prohibited traffic sources are:
- Adult traffic
- Traffic from any sources related to illegal content, violence, discrimination, etc.
- Motivated traffic where you offer any bonuses from your side (any promos not offered by 22Bet)
Note, that if you are not sure about any new traffic source you want to include in your campaigns, it’s better to discuss it with your 22Bet affiliate program manager.
How much can you earn?
22Bet affiliate program doesn’t limit its participants earnings-wise. Thanks to generous bonus programs and a wide GEO-coverage, 22Bet partners have massive opportunities to drive high-quality traffic and engage users from both cheap and more competitive traffic Tiers.
Although we don’t know the exact 22Bet affiliate commission range depending on the traffic volumes or number of leads, we can make some assumptions. Even with the minimal RevShare, the earnings might start from $1,000 per month if you have stable traffic flow. Besides, during big sports events especially attractive for betting, the traffic might significantly grow and so will your income.
The top 22Bet partners can count on excessively high commissions up to 50% — and no capping. The conditions might be different for CPA agreements, but if you know the ropes of lead generation, such an option will be also profitable for you.
Pros and cons of working with 22bet affiliate program
| Pros | Cons |
| Popular and famous enough brand. | Some limitations in traffic sources. |
| Licensed online betting sites and casinos worldwide. | |
| Big media kit for 22Bet partners with customizable banners, logos, and links. | |
| Big RevShare commissions that can reach 50%. | |
| Personal agreements and special conditions. | |
| Top-notch customer service. |
The 22Bet affiliate program will perfectly suit site owners and publishers — especially those who can attract high-quality traffic from African countries. With high commissions, convenient resources including a tracker and a media kit, and responsive support, it is a good option for both novices and advanced marketers.
