Paddy Power, a part of Flutter Entertainment is a famous and established Irish betting brand. Today it operates worldwide, offers various betting and casino activities to players, and pays out affiliate commissions based on three models PaddyPower partners are free to choose from.
Paddy Power began in 1988 as a betting shop in Ireland, but now it is a fully-fledged online gambling platform with a variety of products: sportsbook (promoted as the top horsebook with the best odds), casino, poker, and bingo.
Besides a website, Paddy Power has dedicated iOS and Android apps, which helps partners target a wider audience. Another perk — regular promos for every product:
And here are some insights on Paddy Power’s overall search popularity and the top popular GEOs:
Paddy Power partners and conditions
Paddy Power affiliate program allows you to promote any of its four products — sportsbook, casino, poker, and bingo. As soon as you sign up, you get access to:
- Branded Creatives: ready landing pages, banners, and links or customized creatives upon your request.
- Tech Support: everything Paddy Power partners might need for running traffic: links, banner codes, etc.
Now, let’s talk cash. Paddy Power Affiliate program offers three payment options.
- Cost-Per-Acquisition (CPA) Model: Get a fixed amount for every player you bring in. The payout varies between €30 and €50.
- Ad Spend Model: It’s a RevShare model, and your commission will vary between 20% and 40%.
- Hybrid Model: Best of both — the combo of leads and brand awareness.
Payouts are monthly, with a 30-day check before the first payment. The minimum payout is €50.
Allowed and prohibited traffic sources
Paddy Power’s stance on traffic sources is broad, providing affiliates with flexibility. Overall, the Paddy Power affiliate program mainly welcomes website owners, who can also apply extra promo strategies like email marketing, push notifications, and SMS — with the prior consent of the program manager.
The other allowed traffic sources for the Paddy Power Affiliate Program are:
- Comparison Websites.
- Video Blogs and Web blogs.
- PPC.
- RSS Feeds.
- SMM.
How much can you earn?
Paddy Power affiliate program has no restrictions on the profits its partners can cash out. With an impressive maximum RevShare of 35% and a substantial CPA payment of €100, the earning potential can reach extremely high levels. For novice affiliate partners, this can be around $1000, while seasoned webmasters might witness thousands of dollars monthly.
As a cherry on top, all payouts are available upon request, ensuring a seamless financial experience for Paddy Power affiliate program partners.
Pros and cons of working with Paddy Power affiliate program
| Pros | Cons |
| Ready affiliate marketing tools. | Limited info about commissions. |
| Many traffic sources available. | |
| Regular promos for all the four products. | |
| 24/7 customer support. | |
| Three payout models including hybrid. | |
| Many GEOs covered. |
