Unibet is a reputable gambling platform featuring a sportsbook, casino, bingo and poker rooms for players worldwide. Awarded as the best sportsbook several times, it offers a smooth and safe gaming experience. Its affiliate program works on CPA and RevShare basis, and implies sub-affiliates commissions, too.
Unibet has been around since 1997, and has become a recognizable sports betting brand targeting European players, users from Australia, and a range of other countries. The company sponsors many sporting events and teams, including Philadelphia Eagles, FC Copenhagen, Club Brugge, and more.
A nice perk of Unibet that makes it easier to promote is a range of mobile apps, with a separate app for every product. With the mobile market ultimate growth, affiliate marketers can generate plenty of conversions targeting iOS and Android users. But what are the perks of the affiliate program itself?
The Unibet Affiliate Program was designed under the umbrella of Kindred Group, a company owning a set of gambling brands, including Unibet and other online sportsbooks and casinos. Google trends for the past year show that the level of interest towards the brand stays on the highest position during all seasons:
At Google trends, you can also check the top popular GEOs at the moment and adjust your marketing efforts accordingly:
Unibet partners and conditions
As you register at the Unibet Affiliate Program, you get access to a convenient self-service dashboard. Here, you will track your earnings, monitor your campaigns, pick creatives, and withdraw funds:
Speaking about the payment models, Unibet partners can work upon RevShare basis in all cases except if you promote Unibet on the Danish market. For Denmark, there is only the CPA model.
All affiliates are paid out every 15th day of the month; the minimum payout is €100. All payments can be tracked via the Unibet affiliate program platform.
Allowed and prohibited traffic sources
First, Unibet, as well as the other Kindred brands, have GEO-restrictions. Fortunately, you are not very limited, and can NOT promote Unibet only in these countries:
Afghanistan, Angola, Bulgaria, Czech Republic, Greece, Egypt, Hong Kong, Austria, Pakistan, Slovenia, Russia, Portugal, USA and other US territories, Spain, Turkey, and several others.
Another note: at the moment, it is prohibited to promote Unibet at any Dutch websites.
Second, there are strict content limitations. Unlike other brands, that allow you to use your own creatives, or at least customize them to fit your website or app appearance, Unibet Affiliate program prohibits promos with any creatives but those available in the dashboard.
And, finally, traffic source restrictions. Unibet affiliate program prohibits:
- Email marketing
- Advertorials
- Pop-up and popunder traffic
- SMS
Speaking about the allowed traffic sources and the nuances of working with them, here are the quick guidelines:
- Related mobile apps/websites
- Social media traffic (with direct links to affiliate websites, not the brand site)
- PPC campaigns
- Paid social advertising (that promote affiliate websites)
- Live streaming services (with a special note about gambling activities)
- ASO (make sure your app can’t be confused with the brand’s official apps)
How much can you earn?
Your earning potential with the Unibet affiliate program may significantly vary depending on several factors. They include the number of players you referred, how active these players are, how much they deposit and spend. Besides, your agreement, the payout model, and the commission rates will also matter for your profits, after all.
In the RevShare model, Unibet partners can earn from 20% to 40% from every player with the Unibet affiliate program.
In a CPA model, you get a one-time payout, and this payout may start from €100-200 per player.
Overall, Unibet affiliate program might bring from $1,000 to $10,000 if you are a beginner webmaster with an average traffic volume on your website; if you are running different marketing activities including live streams, purchasing paid traffic, SMM, your income might reach thousands dollars on a regular basis.
Pros and cons of working with Unibet affiliate program
| Pros | Cons |
| Many profitable traffic sources allowed. | No transparent commission terms published online. |
| Most GEOs are available. | |
| Popular and trusted brand. | |
| Regular promos . | |
| Convenient tracking. | |
| Ready branded creatives. |
