Bet9ja affiliate program

Become a partner

Bet9ja affiliate program works on the RevShare basis and welcomes publishers to promote sports betting and casino sites and apps in Nigeria for a commission of 20% or more.

Bet9ja is known as ‘Nigeria number 1’ betting site — which is perfect for potential affiliates. Why? Just look at statistics related to sports in Nigeria:

• The overall revenue from sporting events in NG is expected to reach almost $100 mln by the end of 2024.
• While this is not the biggest figures ever, it proves annual growth of sports revenues — this year, it is more than 3%.

Another inspiring statistics comes from SimilarWeb — the analyzer of websites popularity:

According to its data of April 2024, Bet9ja app is rated #6 among the top popular mobile sports betting platforms in Nigeria.

Finally, the overall interest towards the brand is vividly reflected in the Google Trends stats for the last 12 months:

Besides being a big Nigerian sports betting platform that promises profitable odds for more than 20 sports disciplines, Bet9ja also features a relatively big online casino, live dealer games, virtual sports and lottery. Almost every category has regular active promos, which gives an extra point to the affiliate programs: all of this makes it easier to promote Bet9ja and attract engaged Nigerian traffic to its website and app.

Now, let’s take a deeper look into the Bet9ja affiliate program and its conditions.

Bet9ja partners and conditions

Bet9ja affiliate program works upon RevShare and suggests partners to earn monthly commission from the net profits of players you attract.

Like most gambling affiliate programs, Bet9ja welcomes publishers and webmasters who own websites related to sports, casino, fantasy sports, or similar topics. However, it doesn’t mean you can’t join the program if you have alternative traffic sources like social networks. We will touch upon this topic later in this overview, but overall, everyone can join.

Once you join the program and your traffic sources are approved, you get access to the following perks:

• Dedicated design team that Bet9ja partners with promo creatives — including landing pages, banners, etc.
• Transparent tracking system that shows clear statistics with earnings from every attracted referral.
• Extra opportunities for partners like co-promos with other brands for bigger reach.
• Monthly commission payouts from the net revenue Bet9ja receives from the referrals you bring.
• Several products to promote: sports betting site, casino, lottery, and a dedicated mobile app for all of this.
• Personal Bet9ja affiliate program manager who can guide partners through the terms and conditions, help out with the campaigns, and answer any questions.
• Regular updates regarding new bonuses and promos Bet9ja affiliates can use for their advertising efforts.

Allowed and prohibited traffic sources

The Bet9ja affiliate program terms and conditions mainly mention site owners. Briefly, they say:

Bet9ja partners are allowed to promote its products via the site they own or operate — or a site from any sub affiliate’.

However, as you have access to a personal manager, you can discuss alternative traffic source options, like the following:

• Social networks — Instagram, Telegram, Facebook, TikTok, etc.
• Email marketing — unless you are into cold emailing which breaks compliance rules.
• Paid ads — make sure if your particular case will allow Popunder ads.

Speaking about prohibited sources, Bet9ja partners must not:

• Send bot and fraud traffic.
• Run motivated campaigns and offer any bonuses for registration (besides the official Bet9ja welcome bonuses).
• Use traffic sources that were not approved by Bet9ja affiliate program managers.
• Send traffic from outside Nigeria — except the cases, discussed with a manager.

How much can you earn

The Bet9ja affiliate program offers the following earning formula:

Partners earns a particular percentage from the amount of all bets placed by a referral minus bonuses or user winnings.

The commission amount depends on the number of affiliates you bring every month. Here is how it works:

If you bring less than 10 referrals within a month, you don’t earn. What is more, if you bring no more fresh affiliates during a particular month, your commission drops back to the initial 20% rate.

So, how much can you earn with such conditions? Overall, the commission amount is big enough for an iGaming RevShare program, so your earnings can easily exceed $10k per month or so. Obviously, this mainly depends on the traffic volumes and quality you bring — but, overall, there is no cap in how much you can earn.

Note that the official Bet9ja currency is Nigerian Naira, but you will receive your payouts in your local currency according to the actual rate.

Pros and cons of working with Bet9ja affiliate program