Betfred affiliate program

Betfred mainly targets British players, but is also available in the range of other GEOs, including Antigua, Argentina, Bahamas, Brazil, Chile, Liechtenstein, Vietnam, and more. Besides, it has its own subsidiary in the USA, officially licensed in the range of states.

Betfred’s main product is a sports betting site, with a pretty wide range of markets — mainly mainstream and traditional sports. Betfred affiliate program allows you to transfer referrals between all of its products:

1. Sports.
2. Casino.
3. Live casino.
4. Bingo.
5. Lottery.
6. Poker.

What is more, all these products have special perks — bet builders, comp points, lucrative jackpots, welcome bonuses, and various regular promos.

Google Trends show that users have a pretty high interest towards Betfred, with some large traffic boosts throughout the year:

The top GEOs are more or less predictable, so here are the latest stats for your information:

Besides, Betfred has relatively high TrustPilot rankings for a gambling project, so promoting it as a reputable brand will also contribute to the traffic acquisition efforts. In the UK, Betfred has offline betting shops, which also boosts the brand awareness in the particular GEO.

Here is one of the testimonials about Betfred affiliate program:

Betfred partners and conditions

Betfred affiliate program offers standard conditions that most online gambling sites usually have. Here are some details:

Three payout models

• CPA (Cost-Per-Acquisition) — you are paid a fixed amount per every player that registers and makes deposits.
• RevShare — you are paid a commission from the net profits your referral brings to a gambling brand.
• Hybrid — special combo of CPA and RevShare.

As we already mentioned, Betfred doesn’t disclose its affiliate program commissions. All the partnerships have custom terms, discussed personally with every affiliate. According to some partners’ reviews, Betfred affiliate program revshare may vary between 20% and 30%.

Ready creatives

Like many gambling platforms, Betfred prefers its partners to use their ready creatives to make sure they meet the compliance requirements. However, you are allowed to use yours — with the permission of your personal manager. Anyway, if you don’t want to spend time on customizing creatives for your campaign, Betfred provides you with everything you might need.

Convenient tracking

As Betfred claims it, their tracking platform is a top-notch software in the marketing industry. So, all Betfred partners get access to in-depth analysis of their campaigns, real-time tracking of exceptionally high quality, and personal manager support.

Timely payments

No matter the chosen payout model, all the affiliates can count on the regular monthly payouts.

Allowed and prohibited traffic sources

Betfred prefers the following traffic sources:

1. Partner website/blog/app.
2. Social media accounts, with the #ad hashtag required.

The main requirement is to disclose all the traffic sources an affiliate will use. However, some traffic sources are strictly prohibited:

• Direct marketing (SMS, email).
• Adult networks.
• Popup and Popunder traffic.
• Intensive traffic.
• Snapchat, WhatsApp, Telegram, and any video services like YouTube.
• Streaming services traffic.

Besides, if you target any GEO besides the UK, you must provide Betfred with the documents that prove gambling is legal in the picked country.

How much can you earn?

This will basically depend on the two factors:

• Your arrangements with the brand regarding your commission amount.
• The number of active referrals you will bring and their activity.

Overall, your income might begin with approximately $100 per week if you have about 10 casual players in your referral pool, and reach thousands of dollars when you attract many high-rollers on a regular basis.

Pros and cons of working with Betfred affiliate program

Pros	Cons
Established old brand.	Not very popular outside UK.
Top-notch tracking system.	Limited allowed traffic sources.
Tailored affiliate programs for Betfred partners.
Ready branded creatives.