Bwin Affiliate Program

Become a partner

BWin was established in 1997, which makes it one of the oldest gambling brands. Its affiliate program involves all the iGaming products bWin offers at its websites, and pays out up to 35% RevShare.

BWin is a part of Entain Group — one of the largest gambling brands in Europe. This gambling platform embrace all possible iGaming activities:

• Sportsbook, with various non-standard betting markets, and some exotic sports like Futsal or Roller Hockey.
• Casino games, with more than 1000 titles in the library. This is not the main bWin’s product, so it can be an extra campaign within the bWin affiliate program.
• Casual games, another chance to attract a bigger audience from the non-gambling users. Includes dice, mini-games, scratch cards.
• Poker, with a pretty big variety of gaming options and different tournaments in stock.

The main target audience of bWin are Germany, Mexico, Italy, Austria Croatia, United Kingdom, and France. Overall, it has approximately twenty core GEOs. The biggest popularity is observed in the following countries (according to Google Trends):

Another insight is that Bwin’s slots and casino games have arised a breakout of interest (5000%+ search growth), so this might become a hint for your affiliate campaigns:

Now, what about the bWin affiliate program?

BWin partners and conditions

BWin has two partnership options. The one is offered by the Entain Group, bWin’s owners, and suggests promoting bWin and other Entain’s brands worldwide. Besides, there is a special affiliate program for African bWin affiliate program partners.

• Entain’s affiliate program offers bWin partners to target Europe, including the most important markets e.g. Italy, France, Belgium, Spain, and Germany.
• BWin Africa is a special division of Entain partners targeting Kenya, Tanzania, Mozambique, and Zambia.

Both affiliate programs pay out from 25% to 35% revshare. As you join, you receive access to plenty of promotional materials: banners, landing pages, logos. For a better and a more efficient promotion, bWin regularly releases various special offers — welcome bonuses and seasonal promos.

Allowed and prohibited traffic sources

BWin affiliate program for Europe doesn’t strictly prohibit any traffic sources — besides the regular compliance-related rules, e.g. no adult, no illegal content, no violence, etc. Still, the program mainly targets webmasters, so the most welcomed bWin partners are supposed to have their own website.
The same is with the African bWin affiliate program — there are no special conditions for it. Still, you can face some special terms if you target such GEOs as Greece, the United Kingdom, LATAM, Spain, Portugal, and Italy.

Here are some prohibited practices — you can not:

• Register domain names or apps that have a logo, design, or a name that can be confused with official bWin websites.
• Register keywords related to bWin and add such keywords to your website metatags.

Note, that all the traffic sources must be confirmed with Entain — no matter if it is a new website, a landing page, a social media account, etc.

How much can you earn?

BWin offers custom agreements with every affiliate. The overall revenue will depend on your traffic quality and how you run your campaigns. However, there is a transparent scheme of the RevShare that can help us speculate on the possible earnings:

Suppose you brought 80 leads, who signed up and began actively playing at bWin. All these customers, brought by you, generated a net revenue of $40,000 per month. According to the table above, you receive 30% of this net revenue, which is $12,000.

Such numbers are more than real if your websites or landing pages have enough relevant traffic.

Pros and cons of working with bWin affiliate program

Overall, bWin affiliate program is a reliable option that will best suit website owners and people ready to create gambling related content.