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Betsson affiliate program

Лого Betsson affiliate program
Become a partner

Betsson is a very established gambling brand with more than 60 years of industry experience. Within its affiliate program, it offers promoting sports betting and casino products and earning up to 45% RevShare commission.

Betsson Group embraces 18 brands, with affiliate programs for each. For example, you can choose to promote Betsson sportsbook and casino products, or enter the affiliate program of Betsafe, NordicBet, Rizk Casino, and other Betsson group brands.

Let’s focus on Betsson gambling site in the review, though — this one:

Betsson site

Betsson’s products, including a sportsbook with nice horse racing odds, live casino, games, and poker, and bingo, mainly target European players. However, recently, they’ve launched their platforms in Mexico and other Latin American countries, which brought them a significant traffic boost.

Here are domains taking part in the Betsson affiliate program:


Here are the top popular GEOs according to Google Trends:

betsson top geo

And, the level of interest towards the brand worldwide is evidently stable and high throughout the whole year:

betsson google trends

The overall set of activities is pretty generous: users can wager on plenty of betting markets, take part in gaming tournaments, try out scratch cards, and regularly find new options in the casino library. For example, they have all sorts of bingo games.

This makes the overall promotion easier and boosts the chance to earn good RevShare from the Betsson affiliate program. Besides, there are regular promos, and Betsson partners know about them beforehand and have time to prepare the campaigns. For example, here are the promos for February 2024, announced several days before:

betsson promotions

So, there is a big chance to drive big, large traffic volumes to Betsson products. How does it work and what is the possible profit?

Betsson partners and conditions

Betsson affiliate program offers RevShare of up to 45%. The actual percentage depends on GEOs you want to work with, and the overall net profits you bring to Betsson. Here is the RevShare chart of the Betsson affiliate program:

Betsson commissions

There are also CPA and Hybrid deals, available upon request.

Besides, you can also attract sub-affiliates and earn extra from them. It means that if you bring new Betsson partners to the affiliate program, you can get up to 10% from their earnings.

And, there are some notes you need to know:

  • Betsson affiliate program implies specific conditions for various GEOs.
  • The minimum payout is €50 for all Betsson partners.
  • Betsson doesn’t carry over negative balance.
  • There is a special offer for Twitch streamers.
  • You can use your own creatives, if you want, but you need to confirm them with your program manager.
  • You can’t contact the customer support 24/7: the Live Chat is only available from Monday to Friday from 09:00 – 17:00 CET.
  • There is no separate Betsson casino affiliate program or Betsson sportsbook program. You simply enter your account with your Betsson affiliates login and pick the creatives and affiliate links you need.

As you enter the Betsson affiliate program, you get access to a pretty wide range of marketing tools:

  • Betsson logos for instant download.
  • Ready creatives: banners, landing pages, and even free games for better user engagement, like this one:
  • betsson creatives for partners

  • Actual welcome offers for every GEO that you can use in your affiliate marketing campaigns:

Allowed and prohibited traffic sources

Basically, the Betsson affiliate program targets partners who own their own media source, e.g. a website, a blog, or an app. Upon the agreement, you can also use the other traffic sources:

  • Social media accounts.
  • Direct marketing (SMS, email, push notifications) — possible upon request.
  • Programmatic advertising.

Overall, Betsson doesn’t have any evident restrictions towards the traffic sources. They might vary depending on GEOs: for example, in some, you cannot promote casino products according to the local law.

However, there are some basic compliance rules — Betsson partners must not place ads at the websites with:

  • Adult content.
  • Illegal content.
  • Content related to violence.

Traffic from such sources will not be accepted, and paid for.

How much can you earn?

Betsson has one of the most generous RevShare offers — 45% is much. If you bring clean traffic that converts, and your referrals will deposit regularly, you can earn from approximately $1,000 to $50,000 per month.

Besides, your earnings may rise even higher if you also attract sub-affiliates who know how to run traffic. There are no payout limits, so your earnings depend on how professional your marketing campaigns are.

Pros and cons of working with Betsson affiliate program

Pros Cons
A very old and reputable brand. Limited GEOs.
High RevShare up to 45%. No 24/7 customer support.
Ready creatives.
Sub-affiliates program available.
No negative carryover policy.

Overall, Betsson partners can count on fair conditions, high RevShare, and good traffic volumes thanks to the brand’s popularity.