Seasonality in affiliate offers is not a fiction. Demand for various offers depends on multiple factors — and webmasters must consider them to prepare smooth and profitable campaigns.
The term ‘seasonality’ is often associated with Nutra and eCommerce offers. This makes sense: for example, some biofertilizers have a very limited timeframe of demand. Or, say, educational offers for students have their hottest season in spring — which coincides with college deadlines.
And what about seasonality in our favorite gambling and betting verticals? We asked these and a couple more questions to our managers.
— Is there any relation between gambling/betting traffic and seasons?
Betting is definitely a seasonal vertical: the more sporting events are taking place, the more traffic you get. The most part of traffic depends on football: it is the leading sport that gets most of the bets. The main football season runs from August to May, with Christmas and New Year breaks.
43% of all bets are made on football
Gambling doesn’t have such strict seasonality. However, holidays and New Year eves (in the countries where New Year is celebrated), traffic volumes grow because people simply have more spare time they are willing to spend in the online casino.
This is why it’s essential to track the national holiday calendars of the GEOs you are targeting or plan to target.
— Do traffic volumes increase when autumn begins, or does everything remain pretty stable?
The beginning of autumn coincides with new seasons for many sports and sportsbooks start active promotions. This obviously impacts sports betting traffic volumes. Often, bookies offer more profitable conditions for webmasters in autumn, give higher payouts or introduce new promos.
Gambling also witnesses traffic growth in autumn, but the reason is different here: webmasters who went on their summer vacation, get back to business.
— What would you recommend to a webmaster to make the autumn season profitable?
Make any season predictable first. For this, we recommend to analyze the following sources:
- espn.com
- si.com
- bleacherreport.com
- cbssports.com
- foxsports.com
With them, you can monitor all the sporting events and their outcomes.
And to begin this autumn with the maximum possible profit, don’t miss the following events:
— World Wrestling Championship (September 16-24)
— Rugby World Cup (September 8 – October 28). Organized once in four years, and has a top-level popularity worldwide.
— Champions League (the first round of the group stage is already on September 19-20).
During these events, the number of registration/deposit conversions will significantly increase: according to stats, most bets are made in the live mode. We recommend investing in bigger traffic volumes during this time.
76% of all bets are in-play wagers
— Considering your recommendations above, please, suggest top-3 betting and top-3 gambling offers for this September
When choosing any offer, we consider the following:
- Conversion rates
- Payouts
- Number of payment systems and their throughput (it’s important to have many payment systems that work flawlessly and ensure high transactions throughput)
- Approval flow
And a couple of other factors.
So, we recommend the best combos of all these criteria:
Betting:
Betwinner (Latam) [ASO, PPC, SEO, FB] 40 $ CPA 40 $![оффер партнерка Betwinner (Latam) [ASO, PPC, SEO, FB]](https://uffiliates.me/wp-content/webp-express/webp-images/themes/uffiliates/advertisers_img/1363716561.200x200.png.webp)
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Gambling:
We hope you are now fully-equipped to begin the autumn season. You now know which sources you need to track and which offers to run and make this autumn go off with a bang!
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